Weekly NFL Live Stories on Snapchat throughout the 2015 season
The National Football League (NFL) and Snapchat today announced a partnership that will deliver NFL content to fans around the world, combining the passion surrounding one of the world’s most popular sports with the fast-growing social platform.
The partnership, which centers on Snapchat’s Live Story product, made its debut in Week 1 of the NFL’s 2015 season, enabling millions of fans to engage with uniquely packaged NFL-centric video and photo content on the Snapchat app.
The NFL and Snapchat have created a weekly programming schedule that will feature all 32 NFL teams and will be available worldwide to all Snapchat users each week of the NFL’s regular season and continuing throughout the postseason, including Super Bowl 50. The next NFL Live Story will go live tonight ahead of the Thursday Night Football game between the Denver Broncos and Kansas City Chiefs and will be available on Snapchat for 24 hours.
Each NFL Live Story, curated by Snapchat, will provide an experience that captures the energy and excitement from various NFL locations and events. A mix of fan-submitted Snaps* and official inside access content will be featured in each Live Story so that each is told from both a fan and League perspective with many different points of view. NFL and Snapchat will offer brands the opportunity to advertise within the Live Story.