NFL Media and Twitch Partner on a New Series: ‘EA Sports Madden NFL Live’

New Digital Series Brings the Latest Madden NFL News and Highlights to Fans

EA SPORTS Madden NFL Live to Air on NFL.com and Twitch

September 25, 2015 – NFL Media and Twitch announced today they are teaming up with EA SPORTS™ to deliver a brand-new weekly digital series to the world of Madden NFL fans. EA SPORTS Madden NFL LIVE will air weekly on NFL.com (desktop and mobile web) and Twitch (twitch.tv/NFL) every Friday at 12:00pm ET, starting today. Fans also can catch re-airs of the show on NFL Network every Friday at 4:00pm ET. Segments from EA Sports Madden NFL LIVE will also be available on demand on NFL.com, NFL Mobile and Twitch.

Produced by NFL Media, EA SPORTS Madden NFL LIVE will be the premier destination to get the latest news on all things related to the Madden NFL franchise, including the latest in-game content for Madden Ultimate Team™, tips and tricks for how to up your game, user plays of the week, player ratings updates and more. The series will also mix in recaps of the previous week’s NFL action through the lens of Madden NFL 16, as well as previews of the biggest games on the slate for the coming weekend.

EA SPORTS Madden NFL LIVE will be hosted by NFL Media host and all-around Madden NFL-obsessive Adam Rank, as well as former Pro Bowl running back and self-professed Madden NFL fanatic Maurice Jones-Drew. They will also be joined by Scott “Coltrane” Cole, one of Twitch’s most popular sports video game broadcasters and a top-ranked Madden competitive gamer with a large Twitter following, who will provide analysis and expert commentary on all things Madden NFL. Each week, a guest – either a current/former NFL player or celebrity – who is an avid Madden NFL player will join.

“This series will cater to the cross section of two extremely passionate communities, NFL fans and gamers and I look forward to talking Madden NFL with them on a weekly basis,” said Jones-Drew. “I’ve been a huge fan of Madden NFL for years and I know how popular the game is with NFL players, fans and gamers around the world.”

“With the growing appeal of live video game content and our community’s love of the Madden NFL franchise, we wanted to find a fun and creative way to tie everything together with the two most relevant and iconic brands,” said John Imah, Twitch’s Executive Producer for EA SPORTS Madden NFL LIVE. “Given the NFL and EA’s deep bench of knowledge in the football and gaming space, they are the perfect partners to put EA SPORTS Madden NFL LIVE on the map.”

Madden NFL 16 is developed in Orlando, Florida by EA Tiburon and is available now for Xbox One, the all-in-one games and entertainment system from Microsoft, Xbox 360® games and entertainment system, PlayStation®4 computer entertainment system, and PlayStation®3 entertainment system. To learn more about Madden NFL 16, visit http://www.easports.com/madden-nfl.

All player participation has been facilitated by NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association (NFLPA).

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

ABOUT TWITCH

Twitch is the world’s leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.5 million broadcasters. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. In February 2014, Twitch was ranked the 4th largest website in terms of peak Internet traffic in the U.S., fortifying the brand as an entertainment industry leader and the epicenter of social video for gamers. For more information visit the Twitch website and blog.

ABOUT NFL MEDIA

NFL Media is comprised of NFL Network, NFL Films, NFL.com, NFL Now, NFL Mobile from Verizon and NFL RedZone.

Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps.

Currently in more than 72 million homes, NFL Network has carriage agreements with each of the country’s largest television providers including Comcast, DirecTV, DISH Network, Cablevision, Cox, Charter, Time Warner Cable, Verizon FiOS and AT&T U-Verse.

For fans on the go, all NFL Network programming can also be streamed live on the NFL Mobile from Verizon app (NFL.com/mobile), the NFL app delivered on XBOX from Microsoft, and through Watch NFL Network (NFL.com/watch), with participating cable and satellite providers. For more information, log on to NFL.com/nflnetwork.  NFL.com is the exclusive internet home of NFL Network.

NFL content has never been more popular across the media landscape. According to the Nielsen Company, the 2014 NFL regular season reached 202.3 million unique viewers, representing 80 percent of all television homes and 68 percent of potential viewers in the U.S. NFL games accounted for the top 20 and 45 of the 50 most-watched TV shows among all programming in 2014.

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