BACK TO FOOTBALL KICKOFF WEEKEND MOST-WATCHED EVER

The NFL got Back to Football in exciting and record-breaking fashion. With an average of 19.9 million viewers for NFL games (Sept. 10-14), 2015 was the most-watched NFL Kickoff Weekend ever, topping the average 19.6 million viewers for 2013’s Kickoff Weekend.

For the sixth consecutive year, more than 105M viewers watched Kickoff Weekend games on CBS, ESPN, FOX and NBC.

NBC’s Thursday Kickoff game, which featured the Super Bowl XLIX champion New England Patriots hosting the Pittsburgh Steelers, was the most-watched show of the week and the second-most watched Kickoff game ever, averaging 27.4M viewers.

The New York Giants at Dallas Cowboys matchup on NBC’s Sunday Night Football was the second-most watched show of the week (26.8M viewers) and the second most-watched Sunday Night Football opener ever. Two additional NFL telecasts topped 20 million viewers – CBS Sunday National (mostly Ravens-Broncos, 23.3M viewers) and the Fox Sunday Single (mostly Packers-Bears, 20.1M viewers).

In addition, NFL Kickoff Weekend games were three of the top 10 most-watched telecasts among all television programs since Super Bowl Sunday including awards shows, such as the Academy Awards, and Presidential Debates.

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