Daily NFL content to be distributed across Twitter from the start of the 2015 NFL season
The National Football League (NFL) and Twitter today announced a new multiyear partnership to deliver uniquely packaged official NFL video and other types of content to fans daily, year-round. Partners since 2013 through the Twitter Amplify program, NFL and Twitter will offer brands the opportunity to present official NFL content created specifically for the Twitter platform, on PCs, tablets, and mobile devices. The partnership breaks new ground in creative programming, improved video delivery, and brand integration with NFL content on Twitter.
Twitter users will have access to significantly more official NFL content than in the past, including in-game highlights from pre-season through Super Bowl 50, as well as unique programming like breaking news and analysis, best plays, custom game recaps, fun infographics, behind-the-scenes content, and relevant archival video. Furthermore, the NFL and Twitter will continue to collaborate on new discovery features and user experiences to broaden access of NFL content to millions of fans.
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