NFL Names Jordan Levin SVP & Chief Content Officer

The NFL named Jordan Levin as its first ever Senior Vice President, Chief Content Officer, it was announced today by Brian Rolapp, Executive Vice President of Media for the NFL.

In this newly created role, Levin will be responsible for developing and implementing an innovative, league-wide content plan that advances the long-term growth objectives of the NFL across all of its owned and operated media assets, including NFL Network, NFL Digital Media, NFL Films, and external media partnerships, networks and platforms.  Levin will focus on the development, production, programming and distribution of high quality, video content consistent with the NFL brand and mission, which reaches current and future NFL fans across all demographic segments worldwide. Additionally, Levin will be charged with managing current NFL event programming franchises, such as the Super Bowl Halftime Show and NFL Honors, developing new franchises, and licensing and building the NFL Films library to maximize consumption.

Reporting to Rolapp, Levin will start June 15 and work out of NFL Media’s offices and studios in Los Angeles.

“With deep experience developing award-winning television programming combined with a keen understanding of the digital media landscape as both an executive and producer, I’m excited to have someone of Jordan’s unique background and talents join the NFL,” said Rolapp. “Jordan will be a great addition to an already strong executive team at NFL Media and help us produce first-class content we can deliver to NFL fans around the world across all platforms.”

“I’m both honored and humbled to be joining the NFL Media team to help them realize their bold strategic vision of delivering NFL fans unique and distinctive content experiences in a personalized manner across all screens, channels and media platforms worldwide,” said Levin. “I look forward to working closely with both the NFL’s own media properties and external partnerships to create additional value for the League and most importantly, serving its current and future fans.”

A highly respected media executive, producer and entrepreneur, with over 25 years of experience creating television and digital content, Levin joins the NFL from Microsoft where he served as Executive Vice President and General Manager of Xbox Entertainment Studios. In this position, Levin was tasked with coordinating the launch of an interactive, video-on-demand programming service creating original premium content for the global, over-the-top Xbox platform.

In 2005, Levin started Generate, a pioneering studio and talent management company that successfully developed and produced fiction and factual entertainment, in addition to customized branded content, for a variety of distribution outlets and programming services across both traditional and digital platforms.  Generate was acquired by Alloy Digital in 2012, later merging with Break Media to form DEFY Media.

Levin joined The WB in 1994 as part of its founding executive team, rising through the ranks to become sole president of entertainment in 2001 and the youngest CEO in broadcast television history in 2003. During his time at The WB, Levin helped to launch, build and brand America’s most successful broadcast network to target young adult audiences through successful television programs such as “Dawson’s Creek,” “Buffy the Vampire Slayer,” “Felicity,” “Smallville,” “Gilmore Girls,” and “One Tree Hill.”

Prior to joining The WB, Levin spent five years as a member of the creative team that revitalized the Disney television division, developing shows such as “Home Improvement,” “Ellen,” and “Boy Meets World.”

Currently the Chairman of NATPE, an HRTS Board member and past President, and DGA member, Levin graduated Cum Laude with special honors from the University of Texas at Austin’s Moody College of Communication in 1989 with a Bachelor of Science in Radio-Television-Film. Levin currently lives in Pacific Palisades, CA.


NFL Media is comprised of NFL Network, NFL Films,, NFL Now, NFL Mobile from Verizon and NFL RedZone.

Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including Thursday Night Football, as well as information and insight straight from the field, team facilities, league office and everywhere the NFL is making news. Currently in more than 72 million homes, NFL Network has carriage agreements with each of the country’s largest television providers. NFL RedZone whips around to every NFL game on Sunday afternoons, bringing fans every touchdown and exciting plays as they happen.

NFL Digital Media includes, the exclusive internet home of the NFL; NFL Now, the League’s next-generation video service; and NFL Mobile from Verizon, the official mobile app of the NFL. For fans on the go, all NFL Network programming can also be streamed live on the NFL Mobile from Verizon app (, the NFL app delivered on XBOX from Microsoft, and through Watch NFL Network (, with participating cable and satellite providers.

One of the most honored filmmakers in sports production history, NFL Films has won 121 Sports Emmy Awards. Founded by Ed and Steve Sabol and located in Mt. Laurel, New Jersey, NFL Films produces award-winning content for NFL Network, HBO, Showtime in addition to several other media outlets including shows such as A Football Life, Hard Knocks, America’s Game, Sound FX and more.



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