NFL Now: Week 15 Consumer Trends

New York Giants WR Odell Beckham Enters Top 10 Most Followed Players

Manziel-Mania Raises Cleveland Browns Higher in Most Watched Teams   

NFL Now, the League’s next-generation video service, today released consumer trends and overall consumption for Week 15 of the NFL season (December 9 – 15). Since launching in August, fans have visited NFL Now from over 17 million devices, ranging from computers, smartphones, tablets and connected devices.

NFL Now provides fans access to the largest digital library of NFL video anywhere accessible through apps and browsers across an array of Internet-connected devices. Offered for free with a premium tier, NFL Now allows fans to customize their own video stream of short-form videos and highlights from NFL Media and all 32 NFL clubs.

Week 15 Most Popular Videos

Video Consumption by Platform

On NFL Now subscribers can access the app from their desktop, mobile device, tablet, or connected device. In Week 15, 61 percent of the visitors used NFL Now on a mobile device while 25 percent used a desktop.

Most Followed Player

In Week 12, New York Giants wide receiver Odell Beckham had one of the greatest catches in NFL history. In Week 15, he had his greatest game in the NFL with 12 receptions for 143 yards and three touchdowns; moving into the top ten most followed players on NFL Now for Week 15. The most followed player on NFL Now for Week 15 is New England Patriots quarterback Tom Brady. Brady was 21/35 for 287 yards and two touchdowns, and added a 17 yard scramble which was his longest since 2007.

Most Followed Team

Speaking of history, the New England Patriots became the first team to win 11 division titles in 12 seasons after an AFC East clinching 41-13 victory over the Miami Dolphins. The win moved them to 11-3 on the season and up one spot to become the most followed team on NFL Now for Week 15.

Most Watched Team

The Cleveland Browns may have lost Sunday to the Cincinnati Bengals but the switch to a rookie quarterback with a lot of hype has moved them up one spot to become the second most watched team on NFL Now for Week 15. The Dallas Cowboys are the most watched team for Week 15.

NFL Now is made possible by presenting sponsors Verizon, Gillette, McDonalds and Nationwide.

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