NFL Now: Week 14 Consumer Trends

Cleveland Browns Enter Top 5 Most Watched Teams

Houston Texans DE J.J. Watt Reenters Top 10 Most Followed Players

NFL Now, the League’s next-generation video service, today released consumer trends and overall consumption for Week 14 of the NFL season (December 2 – December 8). Since launching in August, fans have visited NFL Now from over 17 million devices, ranging from computers, smartphones, tablets and connected devices.

NFL Now provides fans access to the largest digital library of NFL video anywhere accessible through apps and browsers across an array of Internet-connected devices. Offered for free with a premium tier, NFL Now allows fans to customize their own video stream of short-form videos and highlights from NFL Media and all 32 NFL clubs.

Week 14 Most Popular Videos

Video Consumption by Platform

On NFL Now subscribers can access the app from their desktop, mobile device, tablet, or connected device. In Week 14, 53 percent of the visitors used NFL Now on a mobile device while 28 percent used a desktop.

Most Followed Player

Seven different teams are represented by the 10 players on NFL Now’s most followed players list for Week 14. Each of those seven teams won in Week 14. Houston Texans defensive end J.J. Watt had three sacks Sunday in a win over the Jacksonville Jaguars bringing his season total to 14.5. Detroit Lions wide receiver Calvin Johnson had eight receptions for 151 yards and a touchdown in a 34-17 victory over the Tampa Bay Buccaneers. Peyton Manning, NFL Now’s most followed player in Week 14, completed 70% leading the Denver Broncos to a 24-17 win over the Buffalo Bills.

Most Followed Team

Following a 41-28 victory over the Chicago Bears on Thursday Night Football, the Dallas Cowboys moved up one spot to become the most followed team on NFL Now for Week 14. They are followed in order by the New England Patriots, the Green Bay Packers, the Denver Broncos and the Seattle Seahawks.

Most Watched Team

At 7-6, the Cleveland Browns are still in the playoff hunt in the AFC North. Additionally, they have moved up six spots and were the third most watched team on NFL Now in Week 14.

NFL Now is made possible by presenting sponsors Verizon, Gillette, McDonalds and Nationwide.

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