NFL TOPS TV ON THANKSGIVING WEEKEND

32 Million Viewers Make FOX’s Eagles-Cowboys Thanksgiving Day Game Most-Watched Show of Fall TV Season

Games Rank as Four Most-Watched Shows of Week

Highest Avg. Thanksgiving Day Viewership Since 1998

Games Top Local Ratings in 27 NFL Markets

Exciting divisional matchups and the Thanksgiving tradition of family, food and football had fans tuned into NFL games in record numbers.

NFL programming accounted for the top four and five of the top six shows of the week. The FOX Thanksgiving game (Eagles-Cowboys) was watched by an average of 32.0 million viewers topping all programs for the week (Nov. 24 – Nov. 30) and ranking as the most-watched show of the fall TV season.

The CBS Sunday national telecast (mostly Patriots-Packers) was the second most-watched show of the week with an average of 30.9 million viewers and ranks as the second most-watched show of the fall TV season.

The CBS Thanksgiving game (mostly Bears-Lions) was the third most-watched show of the week with an average of 29.4 million viewers.

NBC’s Seahawks-49ers Thanksgiving night game was the week’s most-watched primetime show averaging 22.9 million viewers and NBC’s Sunday Night Football (Broncos-Chiefs) drew an average of 21.1 million viewers.

The three-game Thanksgiving Day average of 28.4 million viewers is the highest Thanksgiving Day average since 1998 (29.7 million for Steelers-Lions and Vikings-Cowboys).

Locally, NFL games topped the ratings in 27 NFL markets:

Program # of NFL Markets Ranked #1
NFL Football 27
NCAA Football  1
Macy’s Thanksgiving Day Parade 1
Local News 1
 

Following is the list of the NFL markets where football was the top-rated program for the week of Nov. 24 – 30:

Week of 11/24-11/30:     HH HH RTG
Market Game Date RTG SHR Rank
Milwaukee Patriots at Packers 11/30/2014 50.1 72 1
Denver Broncos at Chiefs 11/30/2014 46.7 64 1
New Orleans Ravens at Saints* 11/24/2014 43.6 59 1
Boston Patriots at Packers 11/30/2014 43.2 66 1
Buffalo Browns at Bills 11/30/2014 38.2 61 1
Kansas City Broncos at Chiefs 11/30/2014 37.6 54 1
Cleveland Browns at Bills 11/30/2014 36.9 64 1
Baltimore Ravens at Saints* 11/24/2014 36.1 51 1
Seattle Seahawks at 49ers 11/27/2014 36.1 74 1
Pittsburgh Saints at Steelers 11/30/2014 35.0 62 1
Indianapolis Redskins at Colts 11/30/2014 34.5 60 1
Cincinnati Bengals at Buccaneers 11/30/2014 33.3 59 1
San Diego Chargers at Ravens 11/30/2014 32.7 64 1
Minneapolis Panthers at Vikings 11/30/2014 30.6 60 1
Detroit Bears at Lions 11/27/2014 29.4 59 1
Chicago Bears at Lions 11/27/2014 26.2 52 1
Philadelphia Eagles at Cowboys 11/27/2014 26.2 61 1
Houston Titans at Texans 11/30/2014 25.6 49 1
Dallas Eagles at Cowboys 11/27/2014 25.4 59 1
Phoenix Cardinals at Falcons 11/30/2014 22.0 40 1
Washington, DC Redskins at Colts 11/30/2014 20.6 42 1
Atlanta Cardinals at Falcons 11/30/2014 20.4 36 1
Tampa Patriots at Packers 11/30/2014 19.9 31 1
Charlotte Patriots at Packers 11/30/2014 19.7 34 1
Nashville Patriots at Packers 11/30/2014 19.5 30 1
San Fran-Oakland Seahawks at 49ers 11/27/2014 18.7 48 1
Miami Patriots at Packers 11/30/2014 15.0 27 1

* Local affiliate & ESPN combined

Source: NFL & The Nielsen Company

 

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