NFL Now: Week 13 Consumer Trends

Seattle Seahawks Rise on NFL Now

Broncos QB Peyton Manning Retakes Top Spot as Most Followed Player

NFL Now, the League’s next-generation video service, today released consumer trends and overall consumption for Week 13 of the NFL season (November 25 – December 1). Since launching in August, fans have visited NFL Now from over 17 million devices, ranging from computers, smartphones, tablets and connected devices.

NFL Now provides fans access to the largest digital library of NFL video anywhere accessible through apps and browsers across an array of Internet-connected devices. Offered for free with a premium tier, NFL Now allows fans to customize their own video stream of short-form videos and highlights from NFL Media and all 32 NFL clubs.

Week 13 Most Popular Videos

Video Consumption by Platform

On NFL Now subscribers can access the app from their desktop, mobile device, tablet, or connected device. In Week 13, 57 percent of the visitors used NFL Now on a mobile device while 26 percent used a desktop.

Most Followed Player

The NFL Now most followed player list was dominated by quarterbacks with as many as seven making the list in Week 7. In Week 13, the top ten has become more diverse with four quarterbacks, two running backs, two wide receivers, one tight end and one defensive back. Three of those players play for the Seattle Seahawks: quarterback Russell Wilson, running back Marshawn Lynch and defensive back Richard Sherman. Denver Broncos quarterback Peyton Manning topped the list after a Sunday Night Football victory over the Kansas City Chiefs to remain in first place in the AFC West.

Most Followed Team

The five most followed teams on NFL Now in Week 13 are all in the playoff hunt: the New England Patriots, the Dallas Cowboys, the Green Bay Packers, the Seattle Seahawks, and the San Francisco 49ers.

Most Watched Team

The Philadelphia Eagles feasted on Thanksgiving beating the Dallas Cowboys 33-10 moving to 9-3, taking sole possession of the division and a spot on Week 13’s most watched teams.  

NFL Now is made possible by presenting sponsors Verizon, Gillette, McDonalds and Nationwide.

Week13 Graphic

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