New PLAY 60 PSA and Special Features to Air During Games
As friends and family gather to celebrate Thanksgiving and football, the NFL’s tradition of encouraging children to be active will be featured during NFL PLAY 60-themed games throughout Thanksgiving weekend. NFL PLAY 60 is a league-wide initiative promoting health and wellness by encouraging kids to be physically active for at least 60 minutes each day.
The NFL will debut a new public service announcement during the Thanksgiving games, which will air for the remainder of the regular season. The theme of this year’s PSA is ‘Come Out to Play.’ It focuses on the hometowns, fields and backyards where NFL icons ‘came out to play’ when they were young. The PSA is also posted on www.nflrush.com/play60 along with messages from current and former NFL players about the importance of ‘coming out to play.’
Players with homes, ball fields and hometowns featured in the spot include VICTOR CRUZ, JIM KELLY, CALVIN JOHNSON, JR., ELI and PEYTON MANNING, DAN MARINO, CAM NEWTON, JOHNNY UNITAS and J.J. WATT.
In addition, the Thanksgiving Day games, the Monday Night Football game on December 1 and the Thursday Night Football game on December 4 will include special 90-second ‘Come Out to Play’ features, where players from the Chicago Bears, Dallas Cowboys, Detroit Lions, New York Jets and San Francisco 49ers get active with kids in their communities.
Beginning on Thanksgiving, teams will designate a home game as an ‘NFL PLAY 60’ game, which will include:
- Team-customized PLAY 60 eye black available for in-game player use
- NFL PLAY 60 field stencils, banners and goal post wraps.
- New Era Reflective 59FIFTY caps worn by players on the sidelines, also available at NFLSHOP.com and retail stores.
- ‘NFL PLAY 60 youth ambassadors’ who will be recognized on-field. Ambassadors were selected by each team for their commitment to being healthy through programs like NFL FLAG Football, NFL Punt Pass & Kick (PP&K), the NFL-American Heart Association PLAY 60 Challenge, and Fuel Up to Play 60.
The NFL will host a special auction on its NFL Auction site for St. Jude Children’s Research Hospital beginning on Thanksgiving. In 2013, NFL PLAY 60 became the ‘Official Champion of Play’ at St. Jude, supporting the hospital’s Child Life program and helping give all kids a chance to ‘PLAY 60.’
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations. PLAY 60 is implemented locally as part of the NFL’s in-school, after-school and team-based programs. Since PLAY 60 was launched in 2007, the NFL has committed more than $300 million to youth health and fitness through programming, grants and media time for public service announcements. The NFL and its teams have constructed more than 200 NFL Youth Fitness Zones and have created programs in 73,000 schools, giving 38 million children the opportunity to be more healthy and active.
NFL teams help their communities ‘PLAY 60’ all year long. Below is a look at how teams will celebrate PLAY 60 and youth health and wellness at upcoming home games. Many teams will use their PLAY 60 games as a time to recognize and celebrate the Fuel Up to Play 60 program and its participants.