NFL NOW: Week 11 Consumer Trends

Philadelphia Eagles Are Most Watched Team in Week 11

San Francisco 49ers Enter Top 5 Most Followed Teams

NFL Now, the League’s next-generation video service, today released consumer trends and overall consumption for Week 11 of the NFL season (November 11 – 17). Since launching in August, fans have visited NFL Now from over 9 million devices, ranging from computers, smartphones, tablets and connected devices.

NFL Now provides fans access to the largest digital library of NFL video anywhere accessible through apps and browsers across an array of Internet-connected devices. Offered for free with a premium tier, NFL Now allows fans to customize their own video stream of short-form videos and highlights from NFL Media and all 32 NFL clubs.

Week 11 Most Popular Videos

Video Consumption by Platform

On NFL Now subscribers can access the app from their desktop, mobile device, tablet, or connected device. In Week 11, 41 percent of the visitors used NFL Now on a mobile device while 36 percent used a desktop.

Most Followed Player

Denver Broncos quarterback Peyton Manning, New England Patriots quarterback Tom Brady, and Green Bay Packers quarterback Aaron Rodgers are three of the best quarterbacks in the league. In Week 11, they were the three most followed players on NFL Now.

Most Followed Team

Back-to-back road wins have the San Francisco 49ers at 6-4 and trending upwards to become to fourth most followed team on NFL Now in Week 11. The Green Bay Packers have also won back-to-back games and are the second most followed team trailing only the New England Patriots, the most followed team of the week.

Most Watched Team

Following a divisional matchup against the Buffalo Bills on Thursday Night Football, the Miami Dolphins moved up eight spots to become the third most watched team in Week 11. Meanwhile, the Philadelphia Eagles became the most watched team after an important NFC matchup against the Green Bay Packers.

NFL Now is made possible by presenting sponsors Verizon, Gillette, McDonalds and Nationwide.

Week 11 Graphic

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