HALFTIME REPORT: NFL GAMES 26 OF 30 MOST-WATCHED SHOWS THIS FALL

 

Viewership Doubles Broadcast Primetime

NBC’s SNF #1 Show in Primetime

NFL Game Tops Viewership in Each of Season’s 9 Weeks 

Games Top Local Ratings in 23 NFL Markets

At the halfway point of the 2014 NFL season, fans are tuning into NFL games in record numbers for good reason…they have been captivated by the fantastic contests and come-from-behind victories. Three teams have overcome deficits of 21 or more points to win games, on pace to break the single-season record. The record for the most such wins in one season is four, which has happened three times (1999, 2011 and 2013).

NFL telecasts were four of the top five most-watched shows this week, with the CBS national telecast (mostly Broncos-Patriots) holding the top spot with 29.1 million average viewers.

NFL game windows account for the top 10 and 26 of the top 30 most-watched programs on television since the NFL season kicked off on Sept. 4 (chart below).

In addition, the average NFL game telecast (including broadcast and cable) has drawn 18.0 million viewers (vs. 16.8 million at this point in 2013) – more than double the average primetime viewership (7.2 million) for the big four broadcast networks in the new television season, according to information provided by The Nielsen Company.

Following are some fast facts at midseason:

  • An NFL game telecast has been television’s most-watched program in each of the season’s first nine weeks.
  • Six NFL telecasts have averaged at least 27.0 million viewers, doubling the three telecasts at this point last year.
  • ESPN’s Monday Night Football is averaging 13.9 million viewers, up from 13.4 million at this point last year. The Week 8 Redskins-Cowboys game on ESPN averaged 18.8 million viewers, making it the most-watched Monday Night Football game since 2010 and the fourth most-watched Monday Night Football game on ESPN of all time.
  • In its first year being simulcast on CBS and NFL Network, Thursday Night Football featured two matchups in the top 20 most-watched programs this fall.
  • NBC’s Sunday Night Football is averaging 21.4 million viewers through Week 9 and ranks as the No. 1 show in primetime this television season (Live-Plus-Same-Day viewing).

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