NFL NOW: WEEK 8 CONSUMER TRENDS

Pittsburgh Steelers Move into Top Five Most Followed Teams

Seahawks RB Marshawn Lynch Enters Top 10 Most Followed Players

NFL Now, the League’s next-generation video service, today released consumer trends and overall consumption for Week 8 of the NFL season (October 21 – 27). Since launching in August, fans have visited NFL Now from over 9 million devices, ranging from computers, smartphones, tablets and connected devices.

NFL Now provides fans access to the largest digital library of NFL video anywhere accessible through apps and browsers across an array of Internet-connected devices. Offered for free with a premium tier, NFL Now allows fans to customize their own video stream of short-form videos and highlights from NFL Media and all 32 NFL clubs.

Week 8 Most Popular Videos

  • Jets Trick Play Proves to be Massive Failure com/mqgawhv
  • Jaxson de Ville Thinks He’s Ace Ventura com/oamdn7n
  • Can’t Miss Play: Watkin’s Premature Celebration com/k2p69df
  • Lions Attempt to ‘Name that British Term’ com/kdhqcjf
  • Geno and Harvin Not on the Same Page com/ocahyec

Video Consumption by Platform

On NFL Now subscribers can access the app from their desktop, mobile device, tablet, or connected device. In Week 8, 45 percent of the visitors used NFL Now on a mobile device while 34 percent used a desktop.

Most Followed Player

Quarterback continues to dominate the most followed player list in Week 8 with six QBs in the top ten. Seahawks running back Marshawn Lynch moved up one spot to enter into the top 10 joining Detroit Lions wide receiver Calvin Johnson, Dallas Cowboys wide receiver Dez Bryant and running back DeMarco Murray as the four other non-quarterbacks in the top ten.

Most Followed Team

After an astounding 51-34 win Sunday to move to 5-3, the Pittsburgh Steelers moved up five spots to become the fourth most followed team in Week 8. The New England Patriots also scored 51 points Sunday moving to 6-2 on the season and up three spots in NFL Now’s Week 8 trends.

Most Watched Team

Following a divisional matchup against the San Diego Chargers on Thursday Night Football, the Denver Broncos were the most watched team in Week 8. Three other teams enjoyed wins in Week 8 and moved into the top five: the Detroit Lions, the Green Bay Packers, and the Pittsburgh Steelers.

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Week8 Tweet

 

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