NFL Now: Week 7 Trends

Green Bay Packers Enter into Top Five Most Followed Teams

Cowboys RB DeMarco Murray Moves Up Most Followed Player List

NFL Now, the League’s next-generation video service, today released consumer trends and overall consumption for Week 7 of the NFL season (October 14 – 20). Since launching in August, fans have visited NFL Now from over 9 million devices, ranging from computers, smartphones, tablets and connected devices.

NFL Now provides fans access to the largest digital library of NFL video anywhere accessible through apps and browsers across an array of Internet-connected devices. Offered for free with a premium tier, NFL Now allows fans to customize their own video stream of short-form videos and highlights from NFL Media and all 32 NFL clubs.

Week 7 Most Popular Videos

Video Consumption by Platform

On NFL Now subscribers can access the app from their desktop, mobile device, tablet, or connected device. In Week 7, 47 percent of the visitors used NFL Now on a mobile device while 29 percent used a desktop.

Most Followed Player

Seven quarterbacks occupy the top 10 most followed players of Week 7: Indianapolis Colts quarterback Andrew Luck, San Francisco 49ers quarterback Colin Kaepernick, Seattle Seahawks quarterback Russell Wilson, Dallas Cowboys quarterback Tony Romo, Green Bay Packers quarterback Aaron Rodgers, New England Patriots quarterback Tom Brady and Denver Broncos quarterback Peyton Manning.

Most Followed Team

After telling fans to relax, Aaron Rodgers and the Green Bay Packers have won four straight games and were the second most followed team in Week 7. At 6-1 the Dallas Cowboys remain the most followed team.

Most Watched Team

Following a closely contested game on Thursday Night Football, both the New York Jets and New England Patriots were in the top five most watched teams. A resounding win on Sunday Night Football moved the Denver Broncos up one spot to become the second most followed team. But it was the Dallas Cowboys who remained the most watched team of Week 7.

NFL Now is made possible by presenting sponsors Verizon, Gillette, McDonalds and Nationwide.

Week 7

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