NFL and Teams Participate in 16th Annual NFL-United Way
Hometown Huddle Day of Service
2014 Marks 41st Year of NFL-United Way Partnership
NFL coaches, players, and executives will help members of their community to PLAY 60 today during the 16th annual NFL-United Way Hometown Huddle league-wide day of service. Teams will build fitness zones and playgrounds, host youth football clinics and help kids get active for 60 minutes a day as part of NFL PLAY 60, the league’s youth health and wellness campaign.
Now in its 41st year, the NFL-United Way partnership connects NFL PLAY 60 with United Way’s goal to get more young people healthy and active. United Way, which works in 1,200 communities across America, is creating healthier communities by increasing access to nutritious foods for families and increasing opportunities for physical exercise and play.
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations. PLAY 60 also is implemented locally, as part of the NFL’s in-school, after-school and team-based programs. All 32 clubs activate PLAY 60 locally, with thousands of NFL PLAY 60 events held annually.
“We are proud to join United Way to celebrate youth health and wellness by giving back to the community and making sure all kids have the chance to ‘PLAY 60,’” said Vice President of Social Responsibility ANNA ISAACSON. “Through NFL PLAY 60 and our work with United Way, we will continue to provide our youngest fans with safe places to exercise and empower students to maintain healthier lifestyles.”
Click here for a snapshot of how teams are working with United Way to celebrate Hometown Huddle events. New York-based NFL employees will join United Way volunteers at a local school today to help transform the dance room and outdoor play spaces. NFL employees in Mount Laurel, N.J., and Culver City, Calif. will also participate in local events.
The NFL and United Way invite fans to show how they lead healthy and active lifestyles by posting an image to social media channels using hashtag #HowIPLAY60. Photos will be featured on www.unitedway.org/play60.
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About NFL PLAY 60
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations. PLAY 60 also is implemented locally, as part of the NFL’s in-school, after-school and team-based programs. Since the program was launched in 2007, the NFL has committed more than $300 million to youth health and fitness through programming, grants, and media time for public service announcements. The NFL and its teams have built hundreds of NFL Youth Fitness Zones and integrated programs into more than 73,000 schools nationwide since the campaign launched. All 32 clubs activate PLAY 60 locally, with thousands of NFL PLAY 60 events held annually. For more information, visit www.NFLRUSH.com/play60.
About United Way
With more than 2.8 million volunteers and 9.7 million donors worldwide, and more than $5 billion raised every year, United Way is the world’s largest privately-funded nonprofit. It is working in nearly 1,800 communities across 41 countries and territories to create community solutions that improve life for everyone. Across the world, United Way partners include global, national and local businesses, nonprofits, civic and faith organizations, as well as educators, labor, health organizations, government and more.