NFL NOW WEEK 4 CONSUMER TRENDS
Dallas Cowboys Are Most Watched and Most Followed Team in Week 4
Colts QB Andrew Luck Enters Top 10 Most Followed Player List
NFL Now, the League’s next-generation video service, today released consumer trends and overall consumption for Week 4 of the NFL season (September 23 – September 29).
NFL Now provides fans access to the largest digital library of NFL video anywhere accessible through apps and browsers across an array of Internet-connected devices. Offered for free with a premium tier, NFL Now allows fans to customize their own video stream of short-form videos and highlights from NFL Media and all 32 NFL clubs.
Week 4 Most Popular Videos
- Saints vs. Cowboys Highlights http://bit.do/NFLNow1
- Ryan Fitzpatrick Pregame Speech http://bit.do/NFLNow2
- Films Preview: Saints vs. Cowboys http://bit.do/NFLNow3
- Bold Prediction: Saints Shut Out the Cowboys http://bit.do/NFLNow4
- Precisely Played: Devin Hester http://bit.do/NFLNow5
Video Consumption by Platform
On NFL Now subscribers can access the app from their desktop, mobile device, tablet, or connected device. In Week 4, 42% of the visitors used NFL Now on a mobile device while 35% used a desktop.
Most Followed Player
After completing 29 passes for 393 yards and four touchdowns, Indianapolis Colts quarterback Andrew Luck became the 10th most followed player on NFL Now. Former Indy, now Denver Broncos quarterback Peyton Manning remained the most followed player for the fourth week in a row.
Most Followed Team
The Pittsburgh Steelers moved up five spots to become the fourth most followed team while the Green Bay Packers moved up two spots after a big divisional win Sunday against Chicago to become the fifth most followed team.
Most Watched Team
Following a resounding Thursday Night Football win against Washington, the New York Giants moved up 13 spots to become the number four most watched team in Week 4. Now riding a three game winning streak, the Dallas Cowboys moved up four spots to become the most watched team of the week. The New Orleans Saints cracked the top five for the first time this season at number 5.
NFL Now is made possible by presenting sponsors Verizon, Gillette, McDonalds and Nationwide.
To view the infographic, visit: NFL Now Week 4