NFL Media Announces Additional Sponsorship & Distribution Partners for NFL Now

McDonald’s named a presenting sponsor of NFL Now

Amazon and Roku sign on as distribution partners for NFL Now

NEW YORK, NY: The National Football League today announced McDonald’s as the third presenting sponsor of NFL Now, the League’s new digital video service providing fans with the NFL news, analysis and highlights they want across their Internet-connected devices. The NFL also announced new distribution partnerships with Amazon Fire TV & Kindle Fire and the Roku® streaming platform for NFL Now, which is scheduled to launch in August before the start of the 2014 NFL season.

McDonald’s joins previous announced NFL Now launch sponsors Verizon and Gillette. Amazon and Roku join previously announced NFL Now distribution partners Verizon, Microsoft, and Yahoo.

Available across Internet-connected devices, NFL Now will be personalized for each fan’s interests, allowing them to follow the NFL how they want, where they want, when they want. Users will indicate their favorite team, fantasy players and which videos they like and dislike. The content stream will dynamically personalize each user’s viewing experience to deliver a customizable news, analysis and highlights offering for NFL fans around the world. Additionally, NFL Now will provide users with access to the deepest vault of on-demand NFL video content available anywhere.

“We’re thrilled to bring on a trusted partner and sponsor in McDonald’s, providing them an exciting new channel to reach our fans and their loyal customers,” said Brian Rolapp, Executive Vice President of Media for the NFL. “Our agreements with Amazon and Roku drive towards our goal of securing the broadest possible distribution for NFL Now at launch, providing fans a robust NFL video experience no matter what platform or device they are using.”

McDonald’s is the world’s leading global food service retailer with more than 35,000 locations serving approximately 70 million customers in more than 100 countries each day.

“We are excited to extend our partnership with the NFL by being a presenting sponsor for the launch of NFL Now,” said Anja Carroll, Vice President, Media and Consumer Connections for McDonald’s.  “NFL Now is personalized for each fan, enabling them to follow their favorite teams and players, whether at the game, at home or in our restaurants.”

Amazon Fire TV is a tiny box that plugs into a consumer’s HDTV for easy and instant access to an array of multimedia content – from a huge selection of streaming video and music to playing fun and engaging games. Amazon Fire TV has 3x the processing power and 4x the memory of other streaming media devices on the market, making for exceptional speed and fluidity. Fire TV pairs well with the Kindle Fire, which is a full featured tablet with stunning HD display and access to 200,000 popular apps and games. For more information on Amazon Fire TV visit:, and on Kindle Fire, please visit:

“We are thrilled that NFL Now will be available for Amazon Fire TV and Kindle Fire customers ahead of the 2014 NFL season,” said Mike George, Vice President, Amazon Appstore and Games. “The customized viewing experience that NFL Now provides allows the most avid fans (myself included) to have the ease of access to great content that they want most. The stunning display of the Amazon Fire TV and Kindle Fire family of products allows for an engaging sports viewing experience from the living room or on mobile devices – anywhere a customer wants to watch their favorite NFL content.”

Roku is the creator of the original streaming platform for delivering video, music and casual games to the TV. The Roku Streaming platform features the largest collection of streaming entertainment with more than 1,500 channels and is accessible through Roku streaming players, the Roku Streaming Stick™, Roku Ready® devices and later this year on Roku TVs.

“We’re proud to partner with NFL Now and are excited to bring their premier sports entertainment to Roku customers,” said Ed Lee, Vice President of Content Acquisition at Roku. “Football lovers have even more to look forward to with easy access to all the NFL video and news they want through the Roku platform.”

In addition to the above partner distribution channels, NFL Now will be made available for free to NFL fans worldwide on mobile and tablet devices through the NFL Now app (available across Windows, iOS and Android app stores), in the United States through NFL Mobile from Verizon, and on personal computers at As previously announced, Microsoft will also offer fans access to NFL Now as part of its NFL Plus app on Xbox and Surface tablets, and Yahoo will distribute NFL Now on the Yahoo Sports and Yahoo Screen sites and mobile applications.

Additional sponsors and distribution partners will be announced leading up to the launch of NFL Now.

NFL Now Content Mix

Tapping into the NFL’s vast video content sources, NFL Now will feature a mix of content from the very best of NFL Media, NFL clubs and NFL Films.

  • Original Content Created for NFL Now
  • Highlights of NFL Action
  • Content Produced by NFL Clubs
  • NFL Films Content
  • & NFL Network Content
  • Live Events, Press Conferences, and Shows

For more information on NFL Now and to sign up for updates about this new service, fans can visit:

Comments are closed.