20 million watch Round 1 of 2013 NFL Draft; First Round most-watched show on cable

NFL Network & NFL Digital Properties Set Records 

First-round coverage of the 2013 NFL Draft on ESPN and NFL Network drew a combined total viewership of 20.0 million viewers*, according to The Nielsen Company (*based on at least six minutes of viewing).

The combined ESPN/NFLN average of 7.7 million viewers:

  • Nearly doubled the viewership of the next most-watched show of the day on cable (Swamp People on History Channel, 4.0 million);
  • Drew five million more viewers than the day’s next most-watched sporting event (Clippers-Grizzles on TNT, 2.6 million);
  • Ranks as the third-most-watched first round ever behind 2010 (8.3 million viewers) and 2012 (8.1 million viewers).

NFL Network’s first-round coverage drew a record average of 1.5 million viewers – a seven percent increase over last year’s previous record (1.4 million viewers).

The NFL’s digital media platforms — including NFL.com, NFL Mobile From Verizon and other NFL mobile products — set a record with its first-round draft coverage as unique visitors jumped 35 percent compared to last year (and 101 percent increase over 2011).

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