‘NFL PLAY 60 Fit & Funny Campaign’ Launches


Campaign Benefits St. Jude Children’s Research Hospital®; Features Kids and NFL Players Telling Jokes While Working Out

The NFL PLAY 60 Bus is on the move this season. Beginning this week and continuing through Thanksgiving, fans can visit www.nflrush.com/funnyfiles to watch the newly launched NFL PLAY 60 Fit & Funny Files campaign, a series of online videos featuring kids working out and telling jokes alongside NFL players, coaches, mascots and cheerleaders from around the league, all with the ubiquitous NFL PLAY 60 Bus in the background.

A new spot debuts each week, as the NFL PLAY 60 Bus makes its way across the country, beginning this week in Baltimore with Ravens tackle MICHAEL OHER and culminating during Week 11 in Oakland with the Raiders cheerleaders. This all leads up to the television debut of this season’s NFL PLAY 60 television commercial, which will premiere during the Thanksgiving Day games.

Fans can vote on each week’s NFL PLAY 60 Fit & Funny Champ, deciding who tells their jokes better. Best of all, for each view between now and Thanksgiving Day, the NFL will make a donation of 10 cents (up to $100,000) to St. Jude Children’s Research Hospital®.  St. Jude treats children fighting cancer and other deadly diseases with pioneering research and exceptional care, and no family ever pays St. Jude for anything. To learn more about St. Jude and its lifesaving mission, visit www.stjude.org.

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