Archive for July, 2012

2012 Kickoff Information Guide


For the 2012 Kickoff Information Guide, click here

For Fans, “It’s Serious Fun” with NFL Media This Season

New Campaign Created by David&Goliath Features Commercials for NFL Network’s Thursday Night Football and Fantasy Football 

With training camps underway, preseason games kicking off this weekend and the regular season just around the corner, NFL Media has rolled out a new campaign entitled “It’s Serious Fun.”

Developed by LA-based creative agency David&Goliath, the campaign recently debuted with three television spots:  “Rooftop” and “Mountain” for NFL Network’s Thursday Night Football, and “Wheat Field” for Fantasy Football. The fully integrated promotion, consisting of national TV, print, radio, online, events and on-air spots, will appear throughout the NFL season.

In the launch commercials highlighting Thursday Night Football and Fantasy Football, “It’s Serious Fun” show that there’s more to football than Xs and Os. The spots depict the NFL as a source of entertainment and camaraderie, a catalyst for more fun, more excitement, more competition and more time with friends.

David&Goliath brings the idea to life featuring a deadpan yet charismatic character who speaks in a serious tone…all while talking about the fun of Thursday Night Football or Fantasy Football.  He does so in locations that are purposely dramatic and serious, yet he’s quirky and engaging.

“This campaign marks an exciting new path for one of the strongest and best-established brands in America,” said David Angelo, Founder and Chief Creative Officer of David&Goliath. “We are proud to work with NFL Media and engage its fervent, loyal fan base that has a boundless appetite for NFL content.”

Read more

NFL to Host First-Ever Fantasy Draft Week

Three-day celebration of Fantasy Football to help kick off the season will take place August 22 – 24 In New York City 

Free tickets for fans to attend now available at

As NFL teams are back at training camp and fans are getting Back To Football, the NFL is launching the inaugural Fantasy Draft Week to help kick off the 2012 NFL season. 

NFL Fantasy Draft Week presented by DirecTV will take place August 22 – 24 at the Best Buy Theater in New York City and will be the ultimate Back to Football celebration for fantasy football fans. 

2012 NFL Fantasy Draft Week presented by DirecTV will feature celebrity and NFL player appearances, on-site drafts, fantasy roundtables, personalized fantasy advice as well as fan giveaways.  This three-day event will consist of discussions and moderated Q&A sessions designed to help fantasy football players dominate their leagues. Topics will include best draft strategies and trends, player performance outlooks, and insider tips on using wavier wires and trades.

NFL Fantasy Draft Week will feature appearances from NFL Fantasy Live experts including Dave Dameshek, Michael Fabiano and Jason Smith.  These experts will reveal winning fantasy draft strategies for standard and auction leagues, NFL positional player rankings, Fantasy sleepers, keepers and players to avoid in 2012.

For the complete release, click here

“NFL AM” debuts NOW on NFL Network!

Today is a big day for NFL Media as NFL Network debuts its new NFL AM morning show live from NFLN Culver City studios. It is on the air now!

The NFL AM crew has been rehearsing real-time at 3:00 AM PT over the past two weeks to prepare for this morning’s launch.

NFL Media is excited that fans can now start their weekday mornings with the NFL like never before with a four-hour show featuring seasoned and opinionated talent — 13-year NFL veteran Eric Davis, Mark Kriegel, Brian Webber, Nicole Zaloumis and Steve Wyche — who will report and debate news, and examine the personalities that play the game. No other sport is the sole focus of a show of this length each and every weekday morning.

Today’s premiere edition features the following (by hour):

6:00 AM ET hour:

  • Live report from Miami Dolphins training camp
  • Live report from New York Jets training camp

7:00 AM ET hour:

  • Live interview with New York Jets head coach Rex Ryan
  • Live interview with Carolina Panthers QB Cam Newton

8:00 AM ET hour:

  • Eric Davis’ Top 10 training camp storylines
  • “Our Daily Tebow”

9:00 AM ET hour:

  • Live report from Seattle Seahawks training camp
  • Fantasy football roundtable

Commissioner Email to Fans Announcing New Total Wellness Program

Commissioner Goodell emailed fans yesterday a copy of the letter below that was distributed to all current and former NFL players, as well as team and league personnel. He told fans the NFL will continue to update them on important league initiatives.

To read the letter, click here

NFL Launches New Comprehensive Total Wellness Program for Current and Former NFL Players

The National Football League announced today a new comprehensive health program for former and current players that will provide additional resources to address personal issues. NFL TOTAL WELLNESS builds upon current NFL programs and services that assist members of the NFL family with matters such as physical and mental health, family safety, lifestyle and transition into their post-NFL life.

The initiative was launched today at a meeting at the NFL office in New York that included COMMISSIONER ROGER GOODELL and DR. DAVID SATCHER, as well as representatives from GRIDIRON GREATS, the NFL PLAYER CARE FOUNDATION and NFL PLAYER ENGAGEMENT.

DR. SATCHER, the 16th Surgeon General of the United States and current director of the Satcher Health Leadership Institute at the Morehouse School of Medicine, will broaden his role with the NFL and serve as a mental health advisor. Dr. Satcher has conducted 14 mental health forums for NFL retired players and their families the past two years and will facilitate more events across the country.

The NFL TOTAL WELLNESS platform will help empower players to make positive health decisions; promote support-seeking behaviors in connection with behavioral and mental health issues; and provide health and safety education for players and all members of their support network, including spouses, parents, and children. The platform will expand on a number of NFL Player Engagement programs and service offerings.

Among the program’s services is NFL LIFE LINE, a new free, independent and confidential 24/7/365 phone consultation service and website developed and manned by third-party mental health professionals. NFL LIFE LINE provides support to all members of the NFL family in times of need and will be administrated by a group of national mental health experts that also operates a program for military service members with the Department of Veterans Affairs (VA).

In an email today to more than 11,000 current and former players, plus club and league staff, NFL Commissioner Roger Goodell said: “There is no higher priority for the National Football League than the health and wellness of our players. Members of our community are not immune to the challenges that all individuals face.  As we enter what promises to be a very exciting 2012 season, we stand by our commitment to the total wellness of our current and former players. This service is here for you.”

For the complete release, click here

New NFL sponsorship a touchdown for Lenovo

Three-year deal grants company exclusivity for PCs, desktops and workstations for NFL

The PNC Arena in Raleigh was converted into a full NFL–themed zone today for employees of Morrisville-based Lenovo. The company hosted a kickoff event, officially announcing a multi-year relationship naming Lenovo the Official Laptop, Desktop and Workstation Sponsor of the NFL in the United States.

“The NFL has been a valued Lenovo customer since 2007, and now we’ll work with the league to integrate our products even more into their operations,” said David Schmoock, senior vice president and president, Lenovo North America. “Today’s announcement coincides with Lenovo’s tremendous growth in the U.S. market the past year, and we’re very excited to team with the NFL to deliver innovation that helps the league do even more with Lenovo technology.”

According to International Data Center (IDC), for the most recently completed quarter Lenovo jumped two spots to number 4 in the U.S.  Schmoock noted that the agreement represents Lenovo’s commitment to growing its share and brand presence in the U.S. market.

Read more to Offer Fans Coaches Film Through NFL Game Rewind & NFL Game Pass

New Telestrator Function Lets Fans Share Their Analysis

Tablet Versions of Game Rewind &

Preseason Live Available For First Time is bringing fans even more innovative ways to get closer to football anytime they want and anywhere they are.

For the first time, Coaches Film of every play from every game will be available to fans through’s Game Rewind and Game Pass products. 

Two exclusive camera angles, “All-22” and “High End Zone” views, will be available for every play in 2012, as well as every play from the archived 2011 season.

For the complete release, click here

Pepsi to sponsor Super Bowl XLVII Halftime Show

PepsiCo Inc. (NYSE: PEP) and the National Football League (NFL) today announced that Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Sunday, February 3, 2013 in New Orleans. The announcement of this multi-year deal follows the renewal of PepsiCo’s long-term agreement with the NFL last year that includes brands Pepsi, Gatorade, Frito Lay, Quaker and Tropicana.

During this year’s Super Bowl Halftime Show, Pepsi will bring its signature style of consumer engagement to pop culture’s biggest stage. Pepsi will also have 60 seconds of advertising inventory during the Super Bowl XLVII broadcast on CBS. PepsiCo and the NFL have enjoyed a long-standing relationship, which has spanned nearly three decades and has successfully aligned several of PepsiCo’s brands with the NFL.

Pepsi will serve as a true partner to the NFL in shaping and enriching the fan viewing experience of the halftime performance. In this spirit, those in the stadium and watching at home will have a deeper and more unique level of engagement that only Pepsi can provide. Through in-store activations, digital engagement and televised and in-person interaction with fans, Pepsi’s Super Bowl Halftime Show sponsorship will join other PepsiCo brands such as Doritos in continuing to break new ground in the area of consumer engagement tied to the Big Game.

Read more

7 Days until “NFL AM” debuts!

NFL Network’s ‘NFL AM’ Premieres Monday, July 30 at 6:00 AM ET

Meet Analyst Mark Kriegel

Seven days and counting until the premiere of NFL AM – a new, live weekday morning show on NFL Network!

Beginning Monday, July 30 at 6:00 AM ET, fans can start their day with the NFL like never before with a four-hour morning show featuring seasoned and opinionated talent who will report and debate news, and examine the personalities that play the game.

Veteran sports columnist Mark Kriegel joins NFL Network after spending the previous five years as a national columnist for and 10 years as a sports columnist for the New York Daily News and New York Post. Kriegel is also the author of two New York Times best-sellers: Namath: A Biography and Pistol: The Life of Pete Maravich. Additionally, Kriegel has served as a contributing editor Esquire magazine. In September, Kriegel’s book on boxer Ray “Boom Boom” Mancini titled The Good Son will be released.

Learn more about Kriegel with this brief Q&A:

On how he became a sports columnist:

“I was at the New York Daily News and I was basically covering mafia trials…Whenever there was a felonious basketball story, they would say, ‘Let Kriegel do it.’ The Daily News was about to go on strike and the [New York] Post was also in financial trouble; it had bought out a good number of its sports writers. So we were sitting at the bar and the consensus at the bar was, ‘Why don’t you let Kriegel write the sports column over there?’ That’s how it came about four months into the strike. A guy called me after three or four months out of work and said, ‘Do you still want that columnist job?’ I said, ‘Yeah…what do you want me to write a sports column for?’ He said, ‘I just want people to pick up the paper and say I hate that kid.’ I was young, I was 28 years old.”

On how he got started in journalism:

“It’s another misdirection play. I wanted to be a novelist and obviously it was something I couldn’t make a living at so I went into journalism. Also, I walked out of the LSATs. I took the written part of the test and I said, ‘I just can’t go through with this, I’m going to be a newspaper man.’”

On the greatest sporting event he covered:

“The first [Riddick] Bowe-[Evander] Holyfield fight in Las Vegas was to me an extraordinary spectacle because it was one of those things that actually lived up to the hype. People say you have to cover a heavyweight title fight in Vegas, and they were right. It came through so intensely.”

On covering the Denver Broncos’ victory over the Pittsburgh Steelers in the AFC Wild Card Game last year:

“[It] was something I was totally unprepared for…When [Tim] Tebow made that pass – which was perfect, I don’t care what anyone says – and Demaryius Thomas got to the end zone, a hush fell over that stadium that was unlike any event I’ve ever been to. People were stunned that it ended as it did. For those few moments, there was something that truly approximated awe…It was unlike anything I’ve ever seen or experienced in a stadium: that many people being absolutely still.”

The thing about waking up for a show that airs at 6:00 AM ET (3:00 AM PT) is…

“…Is that when they ask you that question at 8:30 AM PT, you have no answer. I’m going to start having a relationship with sunlight that is like a vampire.”

What would surprise me this NFL season is…

“…If there is not a New York Jets quarterback controversy. That would surprise me; that would stun me – that would shock me.”

What is your must-have technology?

“I’m not really a technological sort. I’ve never downloaded a song…I guess a cell phone.”

NFL AM’s talent roster also features 13-year NFL veteran Eric Davis, Brian Webber, Nicole Zaloumis and Steve Wyche. The show will be based at NFL Network’s Culver City, Calif. studios. No other sport is the sole focus of a show of this length each and every weekday morning.

NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the only television network fully dedicated to the NFL and the sport of football. For more information, log on to is the exclusive internet home of NFL Network.